Guest Author: Andrew Goldsworthy, Rootid

Andrew has over 20 years experience in user interface and digital marketing and fundraising strategies for social entrepreneurs and nonprofits. He is passionate about co-designing strategies to leverage technology and communications to build capacity and impact with mission-driven organizations. He’s also an avid outdoorsman. Frequently camping, skiing, fishing and fending off mosquitos.

Articles

5 Tips for Writing Effective Fundraising Messages for Your Target Audience

Want to increase donations? Learn how to craft fundraising messages that truly resonate with your audience. This guide covers five proven strategies: identifying your donor personas, aligning messaging with their motivations, writing clear calls-to-action, and testing what works. Master these tips to engage supporters and drive real results for your nonprofit.

Increase Donor Retention Using an Automated Email Series

Struggling to keep first-time donors engaged? This guide from Rootid explains how to use a simple automated email series to boost donor retention and build long-term relationships. Learn the 5 key emails to include—from thank-you messages to engagement asks—and discover tips for personalizing, segmenting, and optimizing your drip campaigns for maximum impact.