Guest Author: Grant Cobb, GivingMail

Grant Cobb is a fundraising specialist with over 6 years of experience in the nonprofit space. Currently the head of marketing and analytics at GivingMail, he is a huge proponent of data-driven decision-making and the push to bring high-level analytics and fundraising to all.

Articles

Multi-Channel Fundraising: 3 Best Practices for Raising More

Boost your nonprofit’s fundraising by using a multi-channel strategy. This guide covers three key best practices: identify where your supporters are most active, align messaging across digital and print, and build a coordinated campaign timeline. Learn how to combine email, direct mail, and social media to improve donor engagement and drive more donations.

Email and Direct Mail for Nonprofits: 4 Effective Tips

Combine the power of email and direct mail to maximize your nonprofit’s fundraising results. Learn four proven strategies to improve your outreach: target the right audience, simplify the giving process, offer multiple engagement options, and use the right fundraising software. These tips will help you boost donations, increase donor loyalty, and streamline campaign performance.