Facebook Pixel integration

Connect Donately + Facebook Pixel

Track donation conversions and optimize your Facebook ad campaigns with precision.

What This Integration Does

The Donately + Facebook Pixel integration allows you to:

• Track donor actions on your Donately forms
• Measure ad performance and return on ad spend (ROAS)
• Optimize campaigns for real donation conversions

Why Connect Donately to Facebook Pixel?

If you’re running Facebook and Instagram ads to drive donations, this integration helps you:

• Measure what matters: See which ads actually lead to donations
• Optimize targeting: Use pixel data to retarget donors or lookalikes
• Maximize ROI: Focus ad spend on campaigns that convert

Key Features

• Add Facebook Pixel tracking to Donately donation forms
• Capture donation page views, form completions, and donation events
• Send event data to Meta Ads Manager for analysis and optimization
• Support for custom conversions and retargeting audiences

How It Works

1. Copy your Facebook Pixel ID from Meta
2. Add it to your Donately form settings
3. Start tracking donor activity from your ad traffic automatically

No coding required.

Requirements

• Active Donately account
• Facebook Business account with Pixel access

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