Google Analytics

Connect Donately + Google Analytics (GA4)

Track donation behavior, measure campaign performance, and make data-driven decisions with Google Analytics.

What This Integration Does

The Donately + Google Analytics integration allows you to:

• Monitor donation form performance in real time
• Track conversions, traffic sources, and user behavior
• Attribute donations to specific campaigns or channels

Why Connect Donately to Google Analytics?

If you use Donately for fundraising and Google Analytics for performance tracking, this integration gives you full visibility into:

• Where your donors come from
• What drives conversions
• How to optimize your donation funnels

Key Features

• Track donation form views, starts, and completions
• See referral sources and UTM performance
• Integrate with Google Analytics 4 (GA4) for enhanced tracking
• Use event data to build reports and optimize campaigns

How It Works

1. Add your Google Analytics tracking ID to your Donately form
2. Configure custom events or use default tracking
3. View donation data alongside your site analytics in GA

No coding required—just copy and paste.

Requirements

• Active Donately account
• Google Analytics (Universal or GA4) account

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