Google Tag Manager

Connect Donately + Google Tag Manager

Easily manage and track donor interactions on your Donately forms using Google Tag Manager—no code required.

What This Integration Does

The Donately + Google Tag Manager integration allows you to:

• Add tracking tags to your donation forms without editing code
• Monitor donor behavior and conversion events in real time
• Send data to tools like Google Analytics, Meta Pixel, Hotjar, and more

Why Connect Donately to Google Tag Manager?

If you're running marketing campaigns or tracking donation performance, this integration helps you:

• Move faster: Add and update tags without involving developers
• Track smarter: Measure form views, submissions, and conversions
• Optimize campaigns: Feed event data into your marketing and analytics tools

Key Features

• Add GTM container ID to Donately-hosted forms
• Track donation form views, starts, completions, and custom events
• Trigger third-party tags from donation behavior
• Compatible with Google Analytics, Meta Pixel, LinkedIn Insights, and more

How It Works

1. Set up your GTM container in Google Tag Manager
2. Add your GTM container ID in Donately
3. Configure tags and triggers in GTM to start tracking donor behavior

No coding or developer support required.

Requirements

• Active Donately account

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